Direct mail and direct marketing can be a powerful addition to any company's marketing mix. Unlike more traditional types of image marketing and advertising, direct marketing techniques often require a greater understanding of methodologies and, in some cases, technologies to fully maximize their impact on your bottom line.

We are assembling a library of original articles and tutorials as well as a collection of links to industry resources that will help novice -- and even advanced -- marketers focus the power of direct marketing on their target markets.

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